About CB Sport nv - CB Promo

From a strong idea to a visible result.


CB Sport - CB Promo is a family business with more than 50 years of experience. What started in 1972 with motorcycles and motocross has evolved over the years into a specialist in visual communication, signage and outdoor advertising.

Today, we combine our experience with current techniques and strong in-house production capabilities. We design, produce, install and maintain solutions for businesses, retail, industry and public spaces.

From a simple flag to a complete visual presentation: we think along with you about what works, how it should be made and how it can remain visible for years to come.

A history that continues to evolve


More than 50 years of entrepreneurship, adapting and looking ahead. Each period brought new challenges and new opportunities.

1972

The beginning

CB Sport is founded and starts with the sale of motorcycles. A strong passion for motocross forms the foundation of the company.

CB Sport in its early years with motorcycles and motocross
Motocross clothing and sports activities from the early years of CB Sport
1970s–80s

Growth in the sports world

The activities expand with the import of motorcycle clothing and accessories. Later, the company also starts its own production of motocross clothing and other sportswear.

1980s

A new direction

Alongside the activities in the sports world, flags and banners gradually become part of the business. An activity that grows increasingly important and will ultimately shape the future of the company.

Flags and banners from the early period of CB Sport
1990

A major turning point

A devastating company fire abruptly brings an end to an important part of our activities. The motorcycle division disappears, but we continue to build on the activities that can be continued.

A fire changed many things. But not our determination to move forward.
The company during the period in the temporary premises
1990–1997

Moving forward from temporary premises

Clothing production and the activities around flags and banners continue from temporary premises. From there, the company begins building its future again.

1997

A new home

In 1997, we move into our current premises. Sportswear production is eventually discontinued and we fully focus on further developing our own production of flags, flagpoles, frames and other visual applications.

The current premises of CB Sport - CB Promo

From sport to visibility


Over the years, our expertise continues to grow. What once started with flags and banners has evolved into a broad range of services in visual communication, signage and outdoor advertising.

Today, we design, produce, install and maintain solutions for businesses, retail, industry and public spaces. From flags and flagpoles to signage, wayfinding, outdoor branding, frames and custom work.

Stefan Everts en de geschiedenis van CB Sport nv - CB Promo

Thinking along with you is in our DNA.


A good end result does not start with production, but with the right idea. That is why we think along with you from concept to execution.

01

Design

We translate an idea, corporate identity or message into a visual solution that fits the environment and its purpose.

02

Production

With our own production facilities, we make as much as possible ourselves. This gives us control over quality, execution and finishing.

03

Installation

From a single flag to a complete outdoor installation: we make sure everything is installed correctly and professionally.

04

Maintenance

We remain involved even after installation. With maintenance and service, we make sure your communication stays visible and well maintained.

Quality that remains visible.


Experience is important. But continuing to improve is just as important.

Quality

We choose durable materials, a careful finish and solutions designed to perform their job outdoors.

Innovation

We closely follow new materials, techniques and applications. This allows us to keep looking for smarter and stronger solutions.

Customer focus

No two projects are the same. We listen, think along with you and look for a solution that works both technically and practically.

Contemporary production of visual communication at CB Sport - CB Promo
Today

CB Sport - CB Promo


Today, we combine more than 50 years of entrepreneurship with current technical knowledge and broad expertise in visual communication. From flags and flagpoles to signage, wayfinding, outdoor branding, frames and custom work: we think along with you to find the right solution for every environment.

A history that moves forward


The industry has changed. Our expertise has evolved with it. But one thing has remained the same: delivering good work and thinking along with our customers.

We think along with you from idea to execution.
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